Search Engine Optimisation - (SEO)

What is SEO?

SEO is an acronym for "search engine optimisation" or "search engine optimiser."

 

SEO stands for “search engine optimisation.” It is the process of getting traffic listings on search engines. All major search engines such as Google, Yahoo, MSN, AOL and Bing have such results, where web pages are shown and ranked based on what the search engine considers most relevant to users. (Not to be confused with AdWords/Pay per click).

 

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser.

 

Website marketing is a vital aspect of running a successful online business. Many businesses spend a lot of time and money having a website designed and built, only to forget the importance of search engine. Badly constructed websites can lead to having lower rankings or being penalised by the search engines also making it difficult in their customers finding it.

 

Some businesses offer guaranteed number one position in the ranking, unfortunately this cannot be guaranteed, as every business in a similar line of work cannot be number one; also ranking can frequently go up and down on a regular basis. We can assist you in gaining higher rankings by using optimised web pages.

 

It is also important in keeping your website maintained and updated on a regular basis, as the most popular major search engines regard that the website is regular used gaining possible higher rankings.

• Keyword Meta Tags
• Website/Webpage Descriptions
• Descriptive webpage titles
• Content phrases
• Content layout
• Regular updates
• Concise coding